You know you’re a magazine fanatic when you dutifully skim almost every magazine that passes your vision. We recently interviewed Vee Banionis of Flip180 Media to discover his thoughts on the state and future of online magazines, the future of … Read more
“Podcasts or YouTube? Which is better for me?”
I was asked to comment on a client’s idea of doing a podcast recently. And of course, you don’t ask a marketer something like that without expecting a long answer. I saved … Read more
One of the most difficult parts of being a marketing consultant…is the turn-around factor. You think you’ve got a client who gets it. And they give signals that indicate they do indeed get it. And then, one day, they leave … Read more
You might not think people are watching your brand, especially when sales seem down, but they are…sometimes just before passing it over for another equal-marketing-budget brand that simply cares more about how they put themselves together.
Some brands are malformed … Read more
I wish clients could hear the thought-processes going on in the minds of veteran marketers when what they think they are saying really sounds more like this: “We’re going to go ahead and F’ this one up. Outdated customized website … Read more