Founder & CEO
"Most marketing clients have come to expect too little at great long-term cost. I've come to expect to give great long-term value by showing the bigger picture from the beginning, but making it a digestible, continuing education for the client."
CEO & Founder
A digital marketing consultant and topic expert for over 20 years now, Mark has been racking up online and offline marketing and publicity industry experience and kudos, as being a web branding and marketing expert, star copywriter, SEO expert, and search engine marketing expert, eventually building one of the most innovative technical marketing and creative boutique agencies under the rubric of 123interface, a company he formed from his own consulting career and wide-reaching experience.
Now, as CEO and lead consultant, Mark trains the best up-and-coming marketing professionals of tomorrow today and oversees QA on all client marketing research and analytics, often rolling up long sleeves and leading the entire process when in new territory.
Mark has authored two books on digital marketing: AdWords University and The SEO Instinct. Mark has also authored two online marketing courses: the Online SEO Certification Course and the Online Web Analytics Course (both published by ExpertRating.com).
“A lot of agencies don’t think it matters to give the very best possible expertise because they just don’t have such expertise and can't keep such talent on. I feel that every client deserves solid expertise, experience, and straight talk from a knowledgeable digital marketing expert when they put money (and time) on the line. We give every client measurable results that prove ROW and then ROI down the line -- all via the insistence on effective metrics to gauge success for whatever we do. We build each client under ideal circumstances from analytics install to ROE and ROI by a natural progression that leaves nothing to chance.
"Our technical and management teams are more stable and technically qualified than most agencies’ full-time employees because we don’t hire newbies off the street and train them according to best practices blogs. It might surprise most prospective clients to learn that MOST agencies do.”
On the topic of website redesigns, Mark relates: "All clients have website marketing issues, but most can be resolved without starting over from scratch. That's a common industry ploy in online marketing and design services agencies, to automatically focus the client focus on big-ticket-item purchases like unnecessary redesigns rather than on surgical fixes to the funnel."
Mark has made it his mission to direct his clients' attention to real-world, future-looking industry concerns. These include the Inbound Marketing methodology originated in large part by HubSpot, and the future of structured data and post-craze social media marketing, as well as next-level analytics models, all of which have staying power and do not over stress one particular piece of the marketing pie.
“We have deep, native expertise and a deep commitment to quality control. Our clients get the very best of cutting edge interactive marketing available, every time, and without all the pointless overhead costs they would normally pay for. I’ve consulted a large percentage of the local agencies in the Houston, TX area, as well as New York, Mountain View and Shanghai, and many top national agencies. Some good, some not so good. I can tell you that what we offer are the most competent and strategically viable digital marketing services currently available anywhere, ensured with my own hard eye and supervision at some level. I work to make sure every client is getting the best value for their money spent.”
Our clients can hire Mark directly as a marketing strategist at his going rate. Inquire here.
- The AMA Marketing Mgmt Credential
- HubSpot Inbound & Email Certifications
- Google Ad and Analytics Certifications
- Author of a Google Advertising book series
- Author of a Web Analytics Certification Course
- Author of an SEO Certification Course
- Dig. Marketing Consultant to:
- International & Commercial Bank of China (ICBC)
- and Huawei