Iguana Sage: Your Fractional CMO Agency
Fractional CMO agency services for any location -- Chattanooga, TN, GA and Nationwide
Elevate your marketing with a Fractional CMO agency without the hefty price tag of a full-time executive.
What Is a Fractional CMO Agency?
A fractional CMO agency is a type of marketing agency engaged with providing a part-time contract CMO to a startup without a formal hiring process and usually under a contract of 3, 6 12, or more months in writing. The lower obligations threshold allows startups to budget in the service cost at a set amount per quarter for normally up to a maximum of 2 years in advance at a time.
Instead of hiring a full-time CMO, companies can engage a fractional CMO to oversee and develop their marketing strategy, manage marketing teams, and drive growth without the full-time commitment and expense.
When to Hire a Fractional CMO Agency?
When your business lacks dedicated marketing leadership, is undergoing rapid growth, or needs strategic expertise for critical projects like product launches or rebranding, a Fractional CMO can provide the necessary high-level guidance and execution..
Whether you’re looking to fill a leadership gap, manage rapid growth, or overhaul your marketing strategy, a Fractional CMO agency can deliver the high-impact results your business needs to thrive.
Who We Serve
We are dedicated to providing exceptional marketing services to a diverse range of clients across various regions and industries. Our expertise and tailored strategies are designed to meet the unique needs of each client, ensuring that businesses of all sizes can thrive and achieve their marketing goals.
Our local roots in Chattanooga, TN, and our commitment to the greater Tennessee and Georgia areas form the foundation of our service offerings. We proudly support businesses in cities such as:
Iguana Sage: International Digital Marketing Experts
Boost your brand’s success with our comprehensive digital marketing services in Chattanooga and nationwide. With over 26 years of agency expertise, Iguana Sage offers top-tier digital marketing solutions to national and international clients.
Our Results Speak for Themselves > Check out our marketing case studies
Partner with Iguana Sage to dominate your niche. And maybe even have a little sock-feet dance on the office carpet?
Below are some highlights from our consulting journeys.
Top-tier Marketing Tailored to Your Business
Our national and international clients recognize our marketing expertise and value proposition. From Houston’s Energy Corridor to Los Angeles and Mountain View; from San Francisco to Manhattan; and from Israel to Shanghai, we are involved in positive initiatives worldwide, striving for a better future.
Fractional CMO Experience You Can Trust
Mark Brimm, our Marketing Leader, has over 6 years of experience as a senior Fractional CMO and over 26 years of cumulative experience in multi and omnichannel digital marketing:
- 6 years of gained experience working in key cities across the U.S., serving local and national clients in various niches, mastering everything from web design to advertising and organic marketing.
- A decade working with Houston’s energy giants, learning how enterprises build America, working on creative projects, and assisting other agencies with client campaigns.
- 4 years of offering international consultation to understand the evolving landscape of marketing to overseas audiences, focusing on American marketing strategies in the APAC markets.
What I Do for Brands as Fractional CMO
As a fractional CMO agency, Iguana Sage provides a wide range of services tailored to meet the unique needs of businesses, ensuring comprehensive and strategic marketing leadership. Take a look at our services:
- SEO and GTM/GA Integration: Enhancing online visibility and tracking performance with advanced SEO techniques and Google Tag Manager/Analytics integration.
- Social Media Marketing: Creating and managing engaging social media campaigns to build brand awareness and foster community engagement.
- Public Relations: Developing PR strategies to build a positive public image and manage communications with media and stakeholders.
- Content Writing Services: Producing high-quality content that drives traffic, engages audiences, and supports SEO efforts.
- Email Campaigns: Designing and executing effective email marketing campaigns to nurture leads and drive conversions.
Comprehensive Marketing Strategies
- Brand Development: Crafting a unique and compelling brand identity that resonates with target audiences.
- Product and Service Naming: Creating memorable and impactful names for products and services that align with brand values.
- Domain Naming: Selecting the best domain names to enhance online presence and SEO performance.
High-Level Creative Direction
- Ad Creative Direction: Developing innovative and effective ad campaigns that capture attention and drive engagement.
- Content Strategy: Planning and overseeing content creation to ensure consistency and alignment with marketing goals.
- Visual Branding: Designing cohesive visual elements that strengthen brand recognition across all platforms.
Team Management and Optimization
- Hiring Marketing Specialists: Recruiting top talent to build a skilled and diverse marketing team.
- Directing Marketing Teams: Providing leadership and direction to marketing specialists to ensure effective execution of strategies.
- Optimizing Team Performance: Continuously evaluating and improving team performance through training and development.
Marketing Audits and Plan Revisions
- Digital Marketing Audits: Conducting thorough reviews of online marketing efforts to identify strengths, weaknesses, and opportunities.
- Revising Marketing Plans: Updating and refining marketing plans to adapt to changing market conditions and business objectives.
Advertising and Pay-Per-Click (PPC) Services
- PPC Campaigns: Managing pay-per-click advertising to achieve targeted reach and maximize ROI.
- High-Level Ad Creative: Crafting compelling ad copy and visuals to attract and convert prospects.
Branding and Positioning
- Chattanooga Branding Agency Services: Offering specialized branding services tailored to the local Chattanooga market, ensuring relevance and impact.
- Market Positioning: Strategically positioning brands in the marketplace to stand out from competitors and attract the ideal customer base.
Schedule your FREE consultation today.
We’ll provide your business with the expertise and resources needed to thrive in today’s competitive market. Whether you need high-level strategic guidance or hands-on marketing execution, a Fractional CMO can deliver the results you seek.
Industries We Serve
Our extensive experience and versatile approach allow us to cater to multiple industries. Our team of experts brings a wealth of knowledge and specialized skills to help businesses across different sectors achieve their marketing goals.
Explore the diverse industries we serve and discover how Iguana Sage can help your business thrive in today’s competitive landscape:
Want to see more? Check how we’ve helped all kinds of businesses with our case studies.
Unlock your business potential
Whether you are in IT, healthcare, e-commerce, or any other industry, our Fractional CMO agency services provide the strategic direction and execution needed to excel. From boosting brand visibility and engagement to driving conversions and revenue, we offer comprehensive marketing solutions that align with your business objectives.
Benefits of Hiring a Fractional CMO Agency
Engaging a Fractional CMO agency offers numerous advantages that can significantly enhance your business’s marketing efforts. Here are some key benefits:
Cost-Effective Marketing Leadership
- Affordable Expertise: Access to high-level marketing expertise without the full-time salary and benefits of a traditional CMO. This is especially beneficial for small to medium-sized businesses that need strategic guidance but cannot afford a full-time executive.
- Flexible Engagement: Pay only for the services you need, whether it’s on an hourly basis or a project-based arrangement. This flexibility allows you to manage costs effectively and allocate resources where they are needed most.
Access to Experienced Professionals
- Diverse Skill Set: Fractional CMOs bring a wealth of experience from various industries and roles. They have a broad understanding of different market dynamics and can apply best practices to your business.
- Immediate Impact: With years of experience, Fractional CMOs can quickly diagnose issues, identify opportunities, and implement effective strategies, delivering immediate value to your organization.
Strategic and Tactical Expertise
- Comprehensive Strategy Development: From brand development and product naming to high-level ad creative direction, Fractional CMOs provide end-to-end strategic planning tailored to your business needs.
- Marketing Plan Audits and Revisions: Conducting thorough audits of your current marketing plans and making necessary revisions to optimize performance across both online and offline channels.
Enhanced Team Management and Optimization
- Recruitment and Leadership: Fractional CMOs assist in hiring marketing specialists and building a high-performing team. They provide leadership and direction, ensuring that your marketing team operates efficiently and effectively.
- Performance Optimization: Continuously evaluating and improving team performance through training, development, and process optimization, ensuring that your marketing efforts are always at their best.
Scalability and Flexibility
- Adaptable to Business Needs: Whether your business is experiencing rapid growth or navigating a period of change, a Fractional CMO can scale their involvement up or down based on your current needs.
- Project-Based Support: Engage a Fractional CMO for specific projects, such as a product launch or a rebranding initiative, providing the expertise you need without a long-term commitment.
Focus on Core Business Activities
- Free Up Leadership Time: By delegating marketing leadership to a Fractional CMO, your executive team can focus on core business activities and strategic decisions, knowing that your marketing efforts are in capable hands.
- Specialized Attention: Fractional CMOs dedicate their expertise to your marketing needs, providing specialized attention that drives growth and success.
- Innovation and Creativity: Bringing fresh ideas and innovative approaches to your marketing strategies, ensuring that your business stays ahead of the competition.
Partner with Iguana Sage.
Partner with a dedicated team of marketing experts who are committed to driving your business forward with strategic, innovative, and cost-effective solutions. Our extensive experience and local expertise, combined with a global perspective, ensure that your business receives the highest level of marketing leadership.
Extensive Experience and Proven Track Record
With over 26 years of cumulative consulting experience, Iguana Sage has honed its expertise across a variety of industries and markets. From working in key cities across the U.S. to consulting internationally in the APAC markets, our extensive experience equips us with the knowledge and skills to tackle any marketing challenge. Our proven track record speaks to our ability to deliver impactful marketing strategies that drive growth and success.
Local Expertise with a Global Perspective
Iguana Sage is rooted in Chattanooga, TN, and deeply committed to the local community. Our local clients in the greater Chattanooga and Georgia areas are especially important to us, and we bring a unique local flavor to our marketing strategies. At the same time, our experience with national and international clients—from Houston’s Energy Corridor to Los Angeles, Mountain View, San Francisco, and even globally in Israel and Shanghai—enables us to offer a global perspective that enriches our local expertise.
Cost-Effective and Flexible Solutions
Engaging Iguana Sage allows you to access top-tier marketing expertise without the full-time cost of a traditional CMO. Our flexible engagement models—whether hourly, project-based, or ongoing support—ensure that you receive the services you need within your budget constraints. This cost-effective approach makes high-level marketing leadership accessible to businesses of all sizes.
Strategic and Tactical Expertise
Get comprehensive srategy development, from brand development and product naming to high-level ad creative direction. We provide end-to-end strategic planning tailored to your business needs.
We also conduct thorough audits of your current marketing plans and making necessary revisions to optimize performance across both online and offline channels.
Boost your marketing strategy
We are committed to driving your business forward with strategic, innovative, and cost-effective solutions. Let us help you unlock your business’s potential and achieve unparalleled marketing excellence.
We rank higher on aggregated reviews than most agencies.
- Content strategists
- Writers
- SEO & SMM strategists
- PPC managers
- SEO techs
- Omnichannel Strategy
- Ad Campaigns
- Lead Generation
- Retargeting
- Content
- SEO
- CRO
Average targeted traffic growth created for our cilents when the plan is followed to the letter.
FAQs about Our Fractional CMO Agency
Start by identifying the gaps in your marketing efforts and defining your goals. Look for a Fractional CMO with industry-specific experience and a diverse skill set, supported by a proven track record and positive references. Compatibility with your company’s culture and effective communication are essential for a successful partnership.
Additionally, consider their availability and flexibility to match your requirements, ensuring their engagement model aligns with your budget. Prioritize candidates who demonstrate strategic thinking, innovative approaches, and the potential to deliver a strong return on investment.
Absolutely! A fractional CMO can work seamlessly with your existing marketing team, providing leadership, strategic direction, and specialized expertise. They collaborate with your team to enhance overall performance and ensure alignment with your business objectives.
Results can vary depending on the scope of work and the specific marketing strategies implemented. However, a Fractional CMO’s extensive experience allows them to quickly diagnose issues, identify opportunities, and implement effective strategies, often delivering noticeable improvements in a relatively short time.
The performance of a Fractional CMO is typically measured through key performance indicators (KPIs) aligned with your business goals. These can include metrics such as revenue growth, lead generation, customer acquisition cost, return on marketing investment, and improvements in brand awareness and engagement.
In most cases, we will provide you with seasoned professionals for every stage of your marketing strategy. However, we can also provide your team with resources and materials when required.
For the Spanish-speaking market, we offer comprehensive SEO services delivered by native specialists. Our team is proficient in crafting SEO strategies that resonate with Spanish-speaking audiences, ensuring your content is both accessible and appealing.
Additionally, we provide content localization services in Chinese. This involves adapting your existing content to ensure it is culturally appropriate and linguistically precise for Chinese-speaking audiences. Our localization services go beyond simple translation; we tailor your message to align with cultural nuances and preferences, enhancing your brand’s relevance and impact in the Chinese market.
What Our Clients Say
These real-world examples showcase how our fractional CMO services in Chattanooga helped our clients:
Schedule a consultation
We’ll power your digital marketing efforts with innovative strategies.
