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Generate Organic Search Results and Build Your Online Presence with Content Writing Services
As it becomes more clear just how much web content drives leads, content writing services should be top of mind.
Content writing, particularly SEO content writing, is the foundation for any content marketing strategy. It blends creativity with technical SEO to get your message out there in a way that both your audience and search engines will like.
With our content writing services, we make the whole process easy for you. Here are a few of the services that we offer:
- Blog writing
- Copywriting
- Press releases
- Case studies
- White papers
- Search engine optimization (SEO)
- Localization from English to Chinese, and vice versa
What Is Content Writing?
Content writing is the process of creating web content for the purpose of digital marketing. It involves coming up with ideas, then researching, writing, and editing content. Content writing is almost always concerned with SEO.
What Are Content Writing Services?
Content writing services aid companies in creating content, from fleshing out a content writing plan, to putting it into action, to doing the long-term work of evaluating and updating that plan.
You already know your company and the products you deliver, so you might think things like “who needs a copywriter?”. The thing is that not many business owners can devote time to content writing on top of everything else they do.
Content writing also often gets more technical than just writing; there are things like keyword research, link building, and sometimes web design involved too.
The best agencies are the ones that can provide you with a range of content and help with every step. We can take you through the whole process from planning to publishing, then evaluation and improvement.
SEO Content Writing Services
If you have a perfect SEO strategy but the content you’re applying it to is lacking substance, you’ll have a hard time making conversions. Google actively looks for high-quality content.
If you have wonderfully crafted content that checks all the boxes but isn’t optimized, it’ll sink to the bottom of search engine result pages (SERPs).
Content writing can’t shine without SEO best practices, which is why it’s important to work with a digital marketing agency that knows its way around both.
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Types of Content Writing Services
Blog writing
This is one of the best content writing services for most businesses. A blog is an easy starting point, as blog posts don’t require much technical knowledge and can be produced relatively quickly.
They’re also highly effective. A HubSpot study found that companies with blogs produce, on average, 67% more leads per month than companies without blogs. Their websites also generate as much as 97% more backlinks!
Copywriting
If you’ve ever wondered things like: “what kind of writing do business owners use?” Copywriting is probably the answer.
Copywriting is content writing that is very sales-forward. It’s used for promotional and marketing material. This is the kind of writing used for taglines, ads, landing pages, product descriptions, and other website content.
Press release writing
A powerful and well-crafted press release can do wonders for a company’s public relations and brand authority. It makes your unique selling points (USPs) and unique value propositions (UVPs) known from the get-go.
There are so many more types of content that fall under the content writing services umbrella, like case studies, white papers, social media content, newsletters, and video scripts.
What Should I Look For in a Content Writing Agency?
When considering how to choose a content writing service, think about what you’d like to get out of it.
An effective content writing agency can provide services from consultation and developing a content strategy, to content creation and SEO, to publication and evaluation. Most importantly, an effective content writing agency produces results.
We can connect you with content teams that consist of everyone you need to get the job done:
- Content managers who know their way around creating content for traditional and newer marketing trends.
- Content writers with quick turnaround times and an understanding of how SEO ties into writing.
- SEO experts who can help you with everything from Google Analytics and local SEO rankings to page optimization and on-page SEO.
Reach out to find out how we can improve your current content writing strategy or help you build one from the ground up.
