#KatyPerry’s (and Twitter’s) #FakeFollowers

Recently, Twitter seems to have timed its baffling all-white color scheme mandate with @KatyPerry’s breaking of the 100 million follower record on Twitter, a natural win-win for both Twitter and Katy Perry. And while I personally do not bear any grudges against Katy Perry or her music (although I do confess I’m no pop star fan, […]

10 Reasons Facebook Advertising Works

Facebook (ads)

Just face it: you, your spouse, your kids, and even your mother is using it. It’s a major media property at this point for most people with internet access in North America and much of the rest of the world now. Facebook is to social media what NBC once was to television, back when people […]