PPC & CPM Mgmt
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Attract Qualified Leads and Drive Revenue with Our Pay Per Click Campaign Management
Pay per click campaign management can help ensure you’re meeting your most qualified leads. These campaigns can be highly profitable, which also means that they’re not easy to do right.
With our expertise in pay per click (PPC) best practices, we can build and manage campaigns that position you in front of a high-converting audience.
What Is Pay Per Click Campaign Management?
PPC marketing is exactly what it says it is. You pay whenever someone clicks on an ad of yours. Making an effective pay per click campaign isn’t usually so straightforward, though.
Pay per click campaign management involves planning, setting up, evaluating, and optimizing PPC campaigns. With effective PPC campaign management, you get the most out of your campaigns and don’t waste your budget.
What Are PPC Management Services?
PPC agencies and specialists know how to manage pay per click campaigns and keep up with all the moving parts. When you invest in PPC management, you can expect core services such as:
Keyword analysis — When you target the right keywords, you know that your ad will be shown at the right time, to an audience that’s likely to convert.
Competitive analysis — You’re not the only one in your industry running PPC ads. By knowing the keywords your competition is using, how much they’re bidding, and what their copy looks like, you can better tailor your own ad campaign.
Channel strategy — Google search ads aren’t the only channel for these campaigns. Google also offers PPC marketing for display ads on third-party sites. You can also branch out into PPC advertising on other search engines or on social media platforms like Facebook.
Copy optimization — Well-written, engaging copy with a strong call to action can make all the difference. This includes the ad copy itself, as well as the copy on landing pages.
Monitoring — By investing in monitoring and tracking services, you ensure that you’re using the right strategies and never just sitting with an unprofitable campaign.
Testing — To know for sure what sticks best, it’s important to be testing varied ad groups. This can include testing different page titles, graphics, and ad extensions. Google is a great platform for testing like this, as their responsive ad system makes it easy.
What Is the Average PPC Management Fee?
The amount businesses spend on PPC campaign management can vary wildly. It generally falls between $500–5000, depending on the size of your business, the kind of services you’re looking for, and whether or not these campaigns are a big part of your advertising strategy.
We offer PPC campaign management services at a $300 set-up cost, followed by costs ranging from $400–1495. Take a look at the tables below for a quick overview of the services we offer at each price point.
Google Ads Pay Per Click Campaign Management
If you’re looking into pay per click campaign management, you’re probably interested in or already running a Google Ads campaign.
With Google Ads, you can create ads that are displayed to users at the top of the first search engine results page (SERP) when a target keyword you’ve selected is searched.
With Google’s popularity comes a huge amount of competition. In cases where multiple brands are competing for the same search terms, Google decides the winner(s) by ad rank. Your ad rank is determined by two things:
- Your cost per click (CPC) bid: the maximum amount you’re prepared to pay each time your ad is clicked.
- Your quality score: an aggregate metric influenced by your click-through-rate, your ad’s relevance, and the quality of your landing page.
Our focus at Iguana Sage is on Google Ads. After a comprehensive campaign build-out, we can extend to Bing and/or Yahoo at a marginal added cost.
What's the Difference Between CPC and CPM?
Need Pay Per Click Campaign Management Services?
Online advertising can be daunting, especially if you’ll be competing with big players that already have their own campaigns optimized. It’s not impossible, though.
We believe in empowering small and medium sized businesses, leveling the playing field so that you can reap the benefits of PPC marketing, too. Reach out and let’s discuss how we can help you build and manage a winning PPC campaign.