Ecommerce
Marketing
- Drive more targeted traffic to your website and your funnels.
- Captivate leads with better-tested UX.
- Reduce missed opportunities.
- Retain more customers.
Convert Leads and Boost Revenue with Proven Ecommerce Marketing Strategies
Without an ecommerce marketing strategy, it’s easy for an online store to get lost in a sea of similar brands. We’ll get you past the competition and in front of conversion-ready consumers. Armed with data-driven strategies, we’re dedicated to supporting smarter ecommerce marketing for product-focused websites like yours.
What is Ecommerce Marketing?
Ecommerce marketing is the process of driving traffic through the sales funnel, from awareness to action, for businesses that sell their products and services online.
This can be done through many different marketing channels. Examples include social media marketing, email campaigns, and Google Ads.
Types of Ecommerce Marketing
Wondering how to market an ecommerce site? The types of ecommerce marketing generally boil down to the medium that you use.
An ecommerce marketing agency can determine what will work best for you and use them to attract consumers and encourage purchases.
Content Marketing
Social Media Marketing
Search Engine Marketing
Email Marketing
Types of Ecommerce Marketing
Wondering how to market an ecommerce site? The types of ecommerce marketing generally boil down to the medium that you use.
An ecommerce marketing agency can determine what will work best for you and use them to attract consumers and encourage purchases.
Content marketing involves creating and sharing valuable content with consumers. A blog might be the first thing that comes to mind. Blogs are one of the most useful content marketing tools, even for an ecommerce business. Content marketing can, however, take on even more forms.
You can optimize your product pages for search engines. You could also make an FAQ to target long-tail keywords while answering the questions of a potential customer. Depending on your product, you can make YouTube videos such as tutorials on how to use your product.
For ecommerce brands, social media marketing is usually one of the most important types of marketing. It can include posts to your business’s own social media page and ads in users’ feeds.
Not every social media platform will be suited to your business. Instagram is typically a good choice, though. It’s highly focused on images and has integrated shopping features. Facebook also often works well, with business pages having functionality for users to leave reviews.
Search engine marketing involves paying for your page to be displayed as an ad on search engine results pages (SERPs). Google Ads, in particular Google’s pay-per-click (PPC) campaign, are especially popular.
Search engine marketing involves paying for your page to be displayed as an ad on search engine results pages (SERPs). Google Ads, in particular Google’s pay-per-click (PPC) campaign, are especially popular.
What Are the Benefits of Ecommerce Marketing?
With a well-planned and well-executed ecommerce marketing strategy, here are just a few of the benefits you can expect:
Customization is Everything in Ecommerce Marketing
There’s no one-size-fits-all approach to ecommerce marketing. Many unique factors need to be considered. There’s your business’s current situation, industry benchmarks, and your target audience personas.
You also can’t slack on the upkeep. There needs to be an ongoing process of improving and expanding your strategy.
The sales cycle for an ecommerce business is usually much shorter than for a regular business. Especially with earlier campaigns in your strategy, you need to focus on positioning yourself in front of an audience that’s already close to conversion.
Partnering with an ecommerce digital marketing agency can help you streamline the entire process, from planning to execution. We know how to do market research for ecommerce and can perform a detailed assessment of where you are and where you need to go.
We work with popular ecommerce platforms such as Magento, Opencart, Shopify, ZenCart, and osCommerce. Here are the ecommerce marketing services we offer:
- Competitive product research
- Funnel and product/landing page design
- SEO strategy
- Product database SEO optimization
- Content/blogging strategy
- Pay-per-click ad campaign setup and management
- Social media marketing
- Search engine marketing
- CRM system design & setup
Start on the Right Foot
Get in touch and ask us how we can help promote your products on your platform of choice.
