Case Study: OXOS Medical – Data-Driven Go-to-Market Strategy Secures Series A Funding
The Challenge
OXOS Medical, developer of the MC2 portable X-ray system, needed a way to bolster their online presence in the run-up to series A funding for their imaging technology offerings.
CEO, Evan Ruff, selected Mark Brimm, our founder and lead omnichannel strategist, as the marketing strategy lead to conduct the data-driven competitive audit, SWOT analysis and subsequent go to market plan and execution roadmap, as well as consulting on how to best implement the roadmap and GTM plan along the way.
The Strategy
- Nov 2021 – 2022: Audit with SWOT, GTM Plan and omnichannel roadmap executed with strategy consulting
- Key insights:
- Messaging lacked precision and brand cohesion across channels. Target segments were too broad. He redefined the core value proposition—‘Point-of-care imaging without infrastructure dependency’—and narrowed focus to high-volume emergency departments and resource-limited rural hospitals.
- Campaigns needed emphasis on brand differentiators across channels and a way for organic, paid and social to interact and further the brand positioing.
- Key content curators and niche educators were needed on the social media level to help.
- Use cases needed better definition and attention across channels.
- A structured outreach model followed: segmented lead scoring, tailored demo protocols, and partnerships with regional clinical influencers. Within six months, qualified leads grew several folds.
The Results
- Channels were aligned in both brand positioing and messaging.
- In early 2023, the client, OXOS Medical secured FDA clearance and developed a clinically validated product.
- Conversion efficiency hit 30%
- That momentum directly contributed to a $23M Series A round led by institutional investors including Parkway VC and Intel Capital—proving disciplined, data-led planning can accelerate enterprise growth.
Case Study #2: Moonshot Marketing LTD
The Challenge
Moonshot Marketing LTD in Israel operates a loan website in the B2B fintech niche (finimpact.com). They needed a GTM plan with a complete execution roadmap for use with their existing marketing team resources.
Our Solution
- We conducted a thorough data-driven competitive omnichannel audit of their total online and offline marketing presence and resources.
- We then created a SWOT analysis of the results, followed by a full roadmap execution, alongside a top-level GTM scaling plan for the C-suite and management leverage against their timeline.
- GTM rollout kicked off post-acquisition: site visibility up, leads flowing.
- SEO visibility improved dramatically, over 200%
- Helped them scale from scratch—$1.43M raised, operations tightened.
- Team got a solid roadmap: better targeting, quicker wins.
Other Client Success Studies
Iguana Sage has also provided additional key brand messaging strategy consulting to wildly successful SaaS brands, aiOla and Kong Inc., both of which benefitted in terms of immediate subsequent funding increases into the tens of millions of dollars.
