SEO Case Studies
We don’t just research keywords.
We’ve redefined the entire SEO industry.
The following SEO case studies represent cases from various industries. All industries, brands and websites are different and may face very different challenges and needs. Use this page as a guide to the kinds of results that are possible given enough budget and resources.
See our case studies:
Graphic Design | Property Tax Law | Energy | Finance | Addiction Recovery | Entertainment | Mortgages & Loans | Personal Injury | Fitness | E-commerce Agency
SEO Case Study: Graphic Design
Industry: Web Design & Marketing
Iguana Sage brought a design house into high SEO visibility from ground zero. How? We provided SEO strategy consulting and expert SEO execution, both online and offline, to the CEO and his knowlegable agency team focused on publication layout design services
The Challenge: In May of 2018, the founder and CEO of a California-based magazine design startup needed to take his talented agency services into greater visibility. He had big plans for expanding the visibility of his services, as well as the services themselves, to include digital marketing services in addition to layout design and web design for magazines.
- Insufficient Content: The site had content, but ultimately not enough to power sweeping signals and social had not been brought into play.
- Insufficient Research & Tagging: Additionally, they lacked the keyword research and meta tagging expertise at the time, but needed to move quickly through their paces to achieve higher visibility.
- Search Marketing: They also needed extensive copywriting and all the side-benefits of a healthy PayPerClick program to aid their SEO efforts and complete the marketing regimen. Additionally, they weren’t tracking marketing goals toward achieving business goals.
The Solution: Our marketing strategist outlined the key assets the brand already had and expanded their potential for SEO relevance via a vastly expanded content strategy and technical SEO configuration that could automate as much of the content optimization process as possible. Our team executed SEO keyword research, funneling those keywords into the right kind of waterfall content approach for their niche, talking about the things that their audience needed to tap into from the top of funnel on down to the mid-funnel and bottom-funnel. Offsite signals from appropriate content curators and industry directories, as well as guest blog spots and partnering agreements resulted in a widening array of meaningful backlinks with a business-end benefit.
Results:
- We achieved exceptional targeted traffic increases of over 600% monthly for the first 6 months, and over 1,000% in the first year.
- Goal Completions rose by over 2,200% over a 12-month period.
- The use of Schema markup, along with new content strategies, using ebooks, blog posts, guest blog posts, and Pinterest inforgraphics helped to achieve expanded coverage via featured SERPs.
Active Users - January 27th - February 25th
SEO Case Study: Property Tax Law Firm
One of our core strengths is our ability to help law offices promote their services locally. We understand that most law firms operate within a specific geographic area, and we know how to optimize their online presence to attract clients from that region. Our team has worked with law offices specializing in a variety of practice areas, including real estate, personal injury, disability claims, and tax law.
Industry: NYC Property Tax Law Office
CHALLENGE: A New York property law office specializing in tax law recently expanded to cover all major New York City boroughs while improving their NYC SERPs results.
We conducted extensive research on the tax law landscape in the new city, identified the most relevant local directories and business listings, and optimized the firm’s online presence accordingly.
RESULTS: Through on-page optimization and appropriate, best practices backlinking measures, the law office was able to establish a strong local presence across top 5 results for Manhattan tax property law SERPs and quickly attract more case leads from search queries for tax law services across all of New York City. They also saw a dramatic resulting increase in website traffic and leads from their target audience, which helped them grow their business and establish themselves as a trusted provider of property tax law services in the greater NYC area.
SEO Case Study: Energy
Industry: Energy Sector
We helped bring a Fortune 5 corporation into the 21st Century of organic search. How? Our Founder, Mark Brimm, took Chevron Corporation into real-world SEO by adapting real-world internet SEO to their massive corporate intranet of operating companies, setting the standard for some time to come. Innovation is simply what we do. Chevron now has the researched capability to sell SEO services as part of their web design and communication functions to their operating companies sharing the same vast operational intranet.
The Challenge: In April of 2007, Chevron HQ in Houston, TX needed an SEO expert to lead research into how to bring SEO services to their vast corporate intranet. This would in turn allow the CBRES Web Services team to provide SEO services to their corporate intranet members, to facilitate better exchange of services and expertise. They also needed SES leadership for their summer SEO team.
The Solution: Chevron hired our founder & Principal, Mark Brimm (then leading the agency under the former name of 123interface.com) as an on-site contractor consultant to provide both for a 3-month project. He worked with the search engineers at Chevron to come up with a series of workable hypotheses that were then tested and confirmed, with some algorithm changes being made over time to fit the working model.
- The research on the intranet search engine resulted in a positive outcome with the team being empowered to provide SEO services to intranet members and help foster an inner digital economy at scale.
- Their summer SEO team process was empowered with processes that would refine how they do SEO for their main website and as a service to their corporate intranet members in generations to come.
- New methods of optimization for assets previously not optimized, such as for PDFs and videos, as well as stepped-up methods of optimizing images and pop-up style informational windows and FAQs allowed Chevron to stay ahead of the SEO and retain higher visibility for their content in the short-term.
SEO Case Study: Finance
Client: Veillon Business Consulting
Services Performed: SEO, Content Strategy, Analytics Optimization
From zero to top 5 positions for local relevant service terms via blogging and on-page with off-page optimization tactics. End results: a 75% rise in rankings in just a 3-Mo. Campaign without resorting to any of the worst of the SEO industry’s tactics.
SEO Case Study: Addiction Recovery
We Beat the White House!
Industry: Press Release Optimization
Unique Challenge: Beat the White House press team on Google News for their own national press event!
Our release showed for the most obvious search terms at position #1 across Google and Yahoo News engines in 2009 for marketing partner, Heller Networks, in promoting National Recovery Day.
SEO Case Study: Event Ticketing
Industry: Ticketing
Unique Challenge: Bring startup ticketing website, MyTicketIn .com, into neck and neck competition with the biggest companies in the game… without even a level playing field.
See figure above: From zero competitive terms ranked to over 1700 competitive terms ranked for one of the most competitive B2C industries online. Figure below: 64 Top 10 positions were achieved by the end of a 1-yr contract, with 38 of those stabilizing within the Top 5, and 13 competitive medium-length, specific local events and several general, top-competive concert terms ranking at position #1.
Their SEO Cinderella Story The client began this journey with a site that was limited from the outset by technical factors like an unoptimized dynamic page generation system. The platform disallowed many of the basic requirements for proper optimization, such as freedom to create content properly named. How can such a limited platform attempt to break into the open Top10 with the heavyweights? By committing to a Platinum level campaign, using our White Hat methods, the client enabled his site to be brought up from the several hundreds results below the surface up into the Top 10 and Top 5 results on the most competitive local/national terms they targeted, with 13 competitive keywords at position #1.
SEO Case Study: Finance / FinTech
Client: FinImpact
https://finimpact.com/
Industry: Financial Services
FinImpact is a small business loans website that wanted to refocus even further away from other loans. FinImpact also looked to assist in comparing financial products, researching options and matching businesses with the most advantageous service providers for their needs.
Overall Challenges
After a thorough marketing audit for the site, we found ways to expand their footprints in different channels. Increase their engagement and conversions. We addressed the following challenges:
Challenge: Site Health & UX
- A high number of site health errors and warnings
- Duplicate meta descriptions
- Lacking navigation options
- No schema markup in place
Our Solutions
- Correct technical errors & warnings
- Improve load speed
- Minify JS scripts
- Optimize site code creep to prevent deterioration of site quality
- Redesign the UX access points to the different content sections of the site
- Implement a schema markup
Challenge: On-Page SEO & Content Strategy
- Nonexistent blog
- Untapped content opportunities
- Incomplete keyword research
- No keyword universe in place
- Lacking in longtail and other content facets
Our Solutions
- Create and developed a niched-down content strategy
- Create a keyword universe
- Expand the existing keyword research with KW seeds, longtails and FAQs
- Institute topic clusters
- Launch a blog focused on specialized content
- Establish a content creation and distribution process for different formats
Challenge: Off-Page SEO & Backlinks
- High toxic and near-toxic backlink count
- Flawed backlink acquisition process
Our Solutions
- List toxic and near toxic backlinks
- Replace all toxic and near-toxic image-focused backlinks
- Disavow remaining toxic backlinks on Google Search Console
- Redefine the Off-Page SEO strategy to avoid spammy and toxic domains
Challenge: Analytics & Funnel
- Incomplete funnel model
- Not clarified of desired conversions & events
- Outdated Universal Analytics (UA) for the site
- No breadcrumbs in place
Our solutions
- Transfer the site analytics from Universal Analytics to GA4
- Redefine the funnel flow model
- Set up conversions and events on GA4
Challenge: SMM & Paid Ads
- No social media ad campaigns detected
- Not omnichannel in place
- Missed opportunities on the YouTube Channel
- Low engagement on Twitter
Our Solutions
- Create and establish an SMM content production and launching plan
- Expand the YouTube keyword research
- Go for subtopics on YouTube and Twitter to increase engagement
- Implement an omnichannel approach to centralize alerts, notifications and interactions in all accounts
- Determine the best transactional keywords for paid ads
The Results
FinImpact managed to increase their engagement in all channels, hold their SCO and optimize their funnel and tracking system for analytic conversions.
FinImpact grew to generate up to 119k active users and 448k events in less than one year. And the site started to generate conversions through organic and paid channels.
SEO Case Study: Addiction Recovery
We Beat the White House!
Industry: Press Release Optimization
Unique Challenge: Beat the White House press team on Google News for their own national press event!
Our release showed for the most obvious search terms at position #1 across Google and Yahoo News engines in 2009 for marketing partner, Heller Networks, in promoting National Recovery Day.
SEO Case Study: Legal / Law Office
Client: Los Angeles Law Firm
(Confidential URL)
Industry: Legal Services
The client had ample experience and expertise in protecting the rights of individuals and the elderly. They needed to show that experience and expertise in the correct light and context to showcase their skillsets and wins.
Overall Challenges
To help the client navigate a pending site redesign from another designer while maintaining ongoing SEO optimizations that began with the previous website and host, while ramping up into social media marketing and paid advertising that could mesh with their niche, audience and brand.
Challenge: On-Page SEO & Content Strategy
- No content or SEO strategy in place
- Missing keywords
- Blog menu
- Blog visibility
- Lack of a backlink strategy
Our Solutions
- Establishing a local-focus SEO strategy
- A content strategy applicable to multiple channels
- Niched-down topic clusters
- Maximum focus on local KWs
- Creating a blog content creation program
- Launching and optimizing a YouTube channel
- Designing a backlinking outreach process
Challenge: Analytics
- Incomplete funnel
- No track in GA4
Our solutions
- Setting GA4
- Defining and implementing the funnel
- Putting mini-funnels in place
- Creating an omnichannel plan
Challenge: SMM
- No engagement strategy
- Not-exploited social media profiles
- No established brand presence on social media
Our Solutions
- Developing an SMM program
- Optimization plan
The Results
The client’s blog went from zero to 200 users per month in average, consolidating and reinforcing their presence in the local market. Subsequent offsite efforts were bolstered by the on-page optimization and content strategy as well as the social media strategy proposed and put into place.
Reports Snapchot - February 1st - 28th
Events - February 1st - 28th
Last 12 Months (Feb 28, 2023 - Feb 28, 2024)
Active Users - Last 12 Months
SEO Case Study: Fitness Coaching Site
Client: CounterSpiral
Front Page
Industry: Nutrition & Fitness
CounterSpiral had a new, ground-breaking service concept in an extremely competitive market. After a 20-hr audit and in-depth market research, we encountered the following challenges.
Challenge: The Brand
- Competitive, complex market
- New service concept in an emerging niche
- Visual identity
Our Solutions
- Extensive market research with a maximum focus on the serviceable market
- Carrying out a market analysis to find prospective partners
- Recommendations for improving the brand’s logo and visual identity
Challenge: On-Page SEO & Content Strategy
- No blog at all
- No visibility on the SERP
- Unset GSC configurations
- Core Web Vitals
Our Solutions
- Configuring GSC
- Creating and executing a content generation & launch process
- Niched-down content strategy
- Industry-based keyword research
- Creating topic clusters
- Addressing the most popular KWs & FAQs
- Defining a YouTube SEO strategy
- Exploiting sub-niches
Challenge: Backlink Strategy
- No discernable backlink strategy
- Lack of initial prospects and industry directories
- Undefined outreach process
Our Solutions
- Strategic referral traffic from authoritative sources
- Finding niche-representative owners for partnerships
- Finding top influencers with large business models and products
- Partnering with high-renowned journals
Challenge: Analytics
- Incomplete, unset funnel
- No funnel model in place
- No adoption of best practices
- Lack of meaningful dashboards
- Undefined CRO plan
Our Solutions
- Setting GA4
- Defining and implementing the funnel
- Funnel/specific supporting dashboards
- Implementing a CRO
Challenge: SMM & Ad Campaigns
- No established brand presence on social media
- Existing social media profiles with little visibility
- Lack of Ad campaigns
Our Solutions
- Developing an SMM optimization program
- Defining and implementing monitoring tools
- Designing an SMM communications strategy
- Creating a future-forward engagement plan
- Establishing a content generation and launch process
- Scalable model for aid campaigns
The Results
- Organic traffic growth
- Traffic from referrals
- Increasing brand presence
Active Users - January 27th - February 25th
Users Activity - January 27 - February 25
Users Retention
SEO Case Study: E-commerce Development Agency
Client: Shopping cart development agency
(Confidential URL)
The client had unique challenges due to the nature and intensity of their core focus on servicing Magento and Adobe Commerce e-commerce development clients.
Overall Challenges
After a careful and thorough 20-hr audit of the client’s situation, we addressed the following challenges:
The Brand Challenges
They needed a brand presence that spoke to their competency and better demonstrated it visually.
Our Solutions
- Reimagine the brand presence
- Develop a winning logo that visually stands both for their brand and the niche
- Voice and messaging tweaks
- A viable plan to obtain and display more reviews within the funnel
Challenge: Content Strategy
- Technical Formatting Issues
Their deficient blog setup created unnecessary challenges which were easily resolved via:
Content fixes needed:
- Links repair
- Indexing
- Expanded nav menu and blog categories
- Automated sitemap configurations
- A Lack of Discernible Content Strategy
The lack of time for a content strategy is understandable. We provided this via:
- Service-keyword LSI research to base best keywords from
- Content strategy to enable them with a purpose to create content in multiple formats
Our Solutions
- Reconfiguring the blog
- Technical blog fixes that bring posts front and center
- KW strategy and research to go after the best tiers of the funnel in the right order with resulting new relevant topic categories & topic clusters
- Taking advantage of missing keywords
- Creating a strong backlink strategy for the long haul based on legitimate PR strategies
Challenge: Analytics
Their campaigns lacked a good grounding in analytics best practices for tracking marketing KPIs.
- Lack of social proof
- Low conversion rate in campaigns
- Undefined funnel
- Incomplete analytics setups
- No CRO undergone
Our Solutions
We devised solutions and undertook ongoing execution for the following issues:
- Devise a social strategy that highlights reasons to talk to multiple audiences
- Ad campaign optimization
- Redesigned the funnel to pinpoint areas for opt-in and testing
- Pinpointed best conversions and created a viable marketing and business all-in-one dashboard
- Devised a viable plan for testing via the newly established KPIs
Challenge: Rebranding & Redesign
Part of being a coding genius team is the learning of a narrow focus in other matters.
Our Solutions
We took up the slack with redesign and execution on the following core issues:
- Redefined the logo and colors
- Improved the brand’s presence & perception via a website redesign from scratch
- Addressed the need for reviews & testimonials
Challenge: On-Page SEO
SEO had taken a back burner on their own site due to time and focus.
Our Solutions
- Fixed Core Web Vitals
- Re-built internal linking
- Improved and expanded site maps
- Redesigned the marketing funnel
- Optimized site content
- Created SEO-powering content topics from our content strategy portion of the audit
- Planned, organized and executed CRM automation
Challenge: The Funnel
The client understood their core business, but did not have time or resources to focus on the funnel as they scaled.
Our Solutions
- Designing and implementing a fully-accountable, fully-measurable and tracked, CRM-compliant funnel model
- Creating a tactical space for reviews along the website funnel
- Reinforcing the SMM strategy by designing a plan for true social media engagement
- Creating and launching a scaling strategy for paid ads
- GA4
- Implementing a CRO model
The Results
Overall organic search traffic for viable niche search terms soared by 31% within the first month of site launch. The site’s traffic increase up to 2.5k users in 3 months, maintaining an upward trend.
We formed a relationship that allows IS to help foster and partner on marketing solutions to help CS stay focused on their bottom line and core business, distraction-free.
New Users - July 15 - January 29
Overall Analytics Report
User trends - March 2023 - March 2024
SEO FAQs
Help users engage your brand in SERPs.
“I already have a site at #1 in my industry. Can you get me multiple positions using another site or profile on the same Top10 Results page?”
HOW DO WE DO IT?
Iguana Sage consistently improves search visibility with proven SEO best practices.
How? We carefully measure the competition for the keywords we want for our clients, we scrutinize the competitor niche and the tactics they employ within your industry, determine their shortcomings, and then we adjust our strategy to highlight your strengths where competitors fall short. We start with a complete, big-picture focus, and then we tailor our approach to fit the actual need, eliminating excess overhead for the client in the process. Our approach is elastic, not exaggerated, and conforms to the situation via effective, White Hat SEO and content strategy best practices that fit in with the “digital transformation” Web of the 2020s. TURNKEY SEO SOLUTIONS AVAILABLE
