When is Google Merchant Center Worth It?

Google Merchant Center Review

Google Merchant Center almost never makes sense for a small or medium sized business…unless, of course, you actually have tons of products, a product ad spend budget, have a shot at seizing a slice of profitable niche market share and have a good captain at the helm of your campaign. And then it makes all kinds of sense. Automated solutions typically don’t offer quality, and that’s where Ecommerce platform-specific marketing solutions typically fall flat due to lack of insight and experience of the marketer (that’s now YOU!). The medium is limited by your own skill sets or lack thereof. Are you a capable marketer familiar with the concepts and tools of the trade? Can you verify keyword research easily via third-party tools? Or will you be herded by an automated prompt?

Expert, experienced management and refinement of Google Products by a AdWords certified manager is normally your best bet to make sure that you’re taking advantage of this powerful extension of your Google advertising. Google Products works hand-in-hand with Google AdWords campaign management tools, as well as with other factors like Google+ authorship. When taking a balanced approach to Google Products, the outcome is far more likely to yield high first-page visibility for your top product keywords and a greater share of leads in your market niche.

Ask us how Google Merchant Center can help your Ecommerce product website:

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14 Replies to “When is Google Merchant Center Worth It?”

  1. I recently had tried to utilize Google shopping for one of my customers and I was not impressed. Yes they received a bunch of clicks and the cost per click was very low, but it really didn’t prove any true value. I would assume that it is different for every industry, but i wasn’t impressed.

    1. It really needs sufficient budget and research. Without the budget, I agree, it can be challenging to compensate. The only answer is increase budget or start from one product and limited keywords with priority on fringe search phrases. Why spread it out?

  2. The is really no Google-enforced minimum spend budget on AdWords/Google Products type campaigns, but there is a minimum spend needed for it to make sense. We would recommend $500+ as any lower and you are starting to push the envelope as far as what is too low. You also need to factor in the focus on x # of keywords, so clearly for $250, 25 products gives you a $10 per product per month divided by many keywords. That’s just not realistic, whereas $1000/mo for a single product or up to 3 might easily yield better results due to stronger focus.

      1. I just know that it isn’t really sensible to omit the market dominator for paid search unless you’re making some kind of an art statement….numbers matter in marketing and search is owned by Google at this point, for better or worse. When your competitors are basically cloning your tools and importing your campaigns into their system, it’s time to admit who the leader in that game. 😉

    1. I don’t think this article would refute that, at least not in intention. Google products are dependent upon tagging to a large extent and rely on landing page quality, also to large extent an SEO on-page issue.

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