SEO Case Studies

 

The following SEO case studies represent cases from various industries. All industries, brands and websites are different and may face very different challenges and needs. Use this page as a guide to the kinds of results that are possible given enough budget and resources.

Search Engine Optimization Case Studies

Chevron

Industry: Energy

We helped bring a Fortune 5 corporation into the 21st Century of organic search. How? Our Founder, Mark Brimm, took Chevron Corporation into real-world SEO by adapting real-world internet SEO to their massive corporate intranet of operating companies, setting the standard for some time to come. Innovation is simply what we do. Chevron now has the researched capability to sell SEO services as part of their web design and communication functions to their operating companies sharing the same vast operational intranet.

The Challenge: In April of 2007, Chevron HQ in Houston, TX needed an SEO expert to lead research into how to bring SEO services to their vast corporate intranet. This would in turn allow the CBRES Web Services team to provide SEO services to their corporate intranet members, to facilitate better exchange of services and expertise. They also needed SES leadership for their summer SEO team. 

The Solution: Chevron hired our founder & Principal, Mark Brimm (then leading the agency under the former name of 123interface.com) as an on-site contractor consultant to provide both for a 3-month project. He worked with the search engineers at Chevron to come up with a series of workable hypotheses that were then tested and confirmed, with some algorithm changes being made over time to fit the working model.

  • The research on the intranet search engine resulted in a positive outcome with the team being empowered to provide SEO services to intranet members and help foster an inner digital economy at scale.
  • Their summer SEO team process was empowered with processes that would refine how they do SEO for their main website and as a service to their corporate intranet members in generations to come.
  • New methods of optimization for assets previously not optimized, such as for PDFs and videos, as well as stepped-up methods of optimizing images and pop-up style informational windows and FAQs allowed Chevron to stay ahead of the SEO and retain higher visibility for their content in the short-term.

Financial Industry

SEO & Content Strategy Case Study - Financial / Business Consulting

Client: Veillon Business Consulting

Services Performed: SEO, Content Strategy, Analytics Optimization

From zero to top 5 positions for local relevant service terms via blogging and on-page with off-page optimization tactics. End results: a 75% rise in rankings in just a 3-Mo. Campaign without resorting to any of the worst of the SEO industry’s tactics.

National Press Release SEOMicrophone symbolizing Press Release Writing & Optimization

We Beat the White House !

Industry: Press Release Optimization

Unique Challenge: Beat the White House press team on Google News for their own press event!

Our release showed for the most obvious search terms at position #1 across Google and Yahoo News engines in 2009 for marketing partner, Heller Networks, in promoting National Recovery Day.

 

Event Ticketing Vendor

Industry: Ticketing

Unique Challenge: Bring startup ticketing website, MyTicketIn .com, into neck and neck competition with the biggest companies in the game… without even a level playing field.

See figure at left: From zero competitive terms ranked to over 1700 competitive terms ranked for one of the most competitive B2C industries online. Figure below: 64 Top 10 positions were achieved by the end of a 1-yr contract, with 38 of those stablelizing within the Top 5, and 13 competitive medium-length, specific local events and several general, top-competive concert terms ranking at position #1.

Their SEO Cinderella Story The client began this journey with a site that was limited from the outset by technical factors like an unoptimized dynamic page generation system. The platform disallowed many of the basic requirements for proper optimization, such as freedom to create content properly named.How can such a limited platform attempt to break into the open Top10 with the heavyweights? By committing to a Platinum level campaign, using our White Hat methods, the client enabled his site to be brought up from the several hundreds results below the surface up into the Top 10 and Top 5 results on the most competitive local/national terms they targeted, with 13 competitive keywords at position #1.

Common SEO FAQ

“I already have a site at #1 in my industry. Can you get me multiple positions using another site or profile on the same Top10 Results page?”

Our answer: Often times, yes, there are numerous white hat SEO opportunities to legitimately promote a brand, and even from the same domain and product/service, all on the first page results along side others from the same domain. It’s normally a competitive arena open to whomever has the most winning white-hat strategies at their command, the nature of the competition, and the industry.

More Search Engine Optimization Examples:

   

HOW DO WE DO IT?

Obviously, no one can control search engines, and no one has the ultimate authority to make ranking promises.

Iguana Sage consistently improves search visibility with proven SEO best practices.

How? We carefully measure the competition for the keywords we want for our clients, we scrutinize the competitor niche and the tactics they employ within your industry, determine their shortcomings, and then we adjust our strategy to highlight your strengths where competitors fall short. We start with a complete, big-picture focus, and then we tailor our approach to fit the actual need, eliminating excess overhead for the client in the process. Our approach is elastic, not exaggerated, and conforms to the situation via effective, White Hat SEO and content strategy best practices that fit in with the “digital transformation” Web of the 2020s.

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